BUS 251 - Communicating Your Brands

An introduction to impression management. This course provides an in-depth exploration of the principles and practices of individual and corporate branding and brand strategy. Students will learn how to create, develop, and manage a brand to build strong connections with target audiences. Topics include brand identity, brand positioning, consumer behavior, brand equity, and strategies for differentiation in competitive markets. Through case studies and hands-on projects, students will gain practical skills in crafting compelling brand narratives, designing visual elements, and implementing effective marketing strategies that align with long-term personal and business goals.

Credits: 3