MBA 503 - Innovative Marketing Strategies

This course explores the managerial aspects of the marketing function by blending theory and practice. In developing an effective marketing strategy, emphasis is placed on six key skill areas: market attractiveness analysis, customer insight identification, market trend analysis, segmentation, targeting, and positioning. Learning tools may include real word application, cases, simulations, emerging technologies, discussions, lectures, guest speakers, individual assignments, and group projects.

Credits: 3