MBA 634 - Customer Relationship and Sales in Sports and Hospitality Management

This course focuses on the principles and practices of exceptional customer service and effective sales strategies within the dynamic industries of sports and hospitality. Students will explore the importance of building lasting relationships with customers, fans, and guests while learning how to identify needs, deliver tailored experiences, and drive revenue. The course emphasizes practical skills in communication, problem-solving, and negotiation, preparing students to succeed in customer-facing and revenue-generating roles.

Credits: 3