Undergraduate Catalog 2025 - 2026

Oct 30, 2025

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Undergraduate Catalog 2025 - 2026

Content Creation Marketing Minor

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Program Chair: Lisa Assante, Ph.D

Available in the Day and Online Colleges.

Requirements

Minor courses include:

BUS 202 - Principles of Management and Leadership Credits: 3
BUS 203 - Principles of Marketing Credits: 3

Electives

Choose nine semester hours from the following:

BUS 251 - Communicating Your Brands Credits: 3
BUS 255 - Social Media Strategies Credits: 3
BUS 256 - Digital Media Messaging Credits: 3
BUS 310 - e-Business Credits: 3
BUS 320 - Marketing Analysis Credits: 3
BUS 323 - Multinational Services Marketing Credits: 3

Total Credit Hours: 15

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