Program Chair: TBA
Available in the Day College.
The Content Creation Marketing major is designed for students who are passionate about storytelling, social media, branding, and digital media production. In this program, you’ll learn how to craft compelling content across platforms-video, blogs, podcasts, and social media-to engage audiences and build powerful marketing campaigns. With hands-on experience in content strategy, analytics, and creative tools like Adobe Creative Suite and video editing software, you’ll graduate with a professional portfolio and the skills to thrive in fast-paced industries such as advertising, entertainment, and corporate communications. If you’re driven by creativity and love connecting with audiences online, this major is your launchpad.
The successful student will:
- Hypothesize solutions to current global business issues by applying revenue management and analytics tactics
- Analyze key elements of a complex business problem/opportunity and present a defensible recommendation
- Create an effective analytical presentation of a complex business issue
- Identify, discuss, and develop conclusions regarding current ethical issues facing an industry and companies within that industry
- Produce in-depth analyses of organizations across functional areas of business
- Leverage technology and digital tools to improve business operations and leadership effectiveness
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