Undergraduate Bulletin 2020 - 2021 
    
    Feb 26, 2024  
Undergraduate Bulletin 2020 - 2021 [ARCHIVED BULLETIN]

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BUS 203 - Principles of Marketing


Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.

Credits: 3



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