BUS 349 - Fashion Business Organization and Operation

This course is designed to examine the organization and operation of various types of fashion businesses within the FTAR (Fiber/Textile/Apparel/Retail) supply chain with emphasis on fashion entrepreneurship. This course will include topics such as: Overview of the supply chain and its components; types of retail organizations, their structure and operation; Fashion entrepreneurship and niche marketing; and Brand and retail positioning strategies.

Credits: 3