Undergraduate Bulletin 2020 - 2021 
    
    Mar 28, 2024  
Undergraduate Bulletin 2020 - 2021 [ARCHIVED BULLETIN]

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BUS 349 - Fashion Business Organization and Operation


This course is designed to examine the organization and operation of various types of fashion businesses within the FTAR (Fiber/Textile/Apparel/Retail) supply chain with emphasis on fashion entrepreneurship. This course will include topics such as: Overview of the supply chain and its components; types of retail organizations, their structure and operation; Fashion entrepreneurship and niche marketing; and Brand and retail positioning strategies.

Credits: 3



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