BUS 452 - Convention and Event Management

This course seeks to introduce students to a more specialized area of study focusing on meetings, conventions and exhibition planning. In-depth analysis of convention and exhibition planning will provide students an understanding of managerial strategies while embracing a functional and operational context which is transferable to every sector of the hospitality industry. The course serves as a comprehensive overview of the Meetings, Events, Exhibitions and Conventions (MEEC) industry. Students will achieve a macro working knowledge of MEEC industry principles, practices, operations and management.

Credits: 3