Undergraduate Bulletin 2020 - 2021 
    
    Mar 29, 2024  
Undergraduate Bulletin 2020 - 2021 [ARCHIVED BULLETIN]

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BUS 452 - Convention and Event Management


This course seeks to introduce students to a more specialized area of study focusing on meetings, conventions and exhibition planning. In-depth analysis of convention and exhibition planning will provide students an understanding of managerial strategies while embracing a functional and operational context which is transferable to every sector of the hospitality industry. The course serves as a comprehensive overview of the Meetings, Events, Exhibitions and Conventions (MEEC) industry. Students will achieve a macro working knowledge of MEEC industry principles, practices, operations and management.

Credits: 3



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