COMM 335 - Campaign Communication

This course will focus on campaigns as a key communication activity in politics, public relations, health information, and advertising. Students will study academic and professional sources in understanding how campaigns set goals, identify target audiences, and employ communication strategies and tactics. Students will apply knowledge of campaign planning and implementation by participating in an on-campus or local project.

Credits: 3

Prerequisites 6 hours of COMM courses at the 200 level or above