Undergraduate Bulletin 2021 - 2022 
    
    Jan 28, 2023  
Undergraduate Bulletin 2021 - 2022 [ARCHIVED BULLETIN]

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BUS 203 - Principles of Marketing


Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.

Credits: 3



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