Undergraduate Bulletin 2021 - 2022 
    
    Dec 01, 2024  
Undergraduate Bulletin 2021 - 2022 [ARCHIVED BULLETIN]

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BUS 203 - Principles of Marketing


Principles and methods involved in the promotion mix used to communicate with the consumer, middleman, and industrialist. Emphasis on psychological, cultural and sociological factors affecting consumer behavior.

Credits: 3



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