BUS 342 - The Business of Wedding Management

This course is designed to be a basic introduction to Wedding Planning and Management. Planning, marketing, management and evaluation of a successful and sustainable wedding planning company are discussed in this course from both a theoretical and practical perspective. Specific focus will include promotions, budgeting, sponsorship, pricing, role of the consultant, impact of time manegement, crisis management and effective collaboration with bride, groom, and vendors.

Credits: 3