Undergraduate Bulletin 2022 - 2023 
    
    Mar 28, 2024  
Undergraduate Bulletin 2022 - 2023 [ARCHIVED BULLETIN]

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BUS 443 - Consumer Behavior


Understanding consumer behavior is critical to developing effective marketing strategies. This course examines the fundamentals underlying the decisions made by consumers so as to identify and effectively meet their needs and wants.

Credits: 3

Prerequisites BUS 203  



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