Undergraduate Bulletin 2021 - 2022 
    
    May 03, 2024  
Undergraduate Bulletin 2021 - 2022 [ARCHIVED BULLETIN]

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GB 403 - Global Marketing


This course extends the basic marketing principles which include decisions regarding products, pricing, branding and distribution and applies them to the global market place. Elements such as market size, social, cultural, legal and political factors are incorporated in the approach taken to identify global market opportunities.

Credits: 3

Prerequisites BUS 203 



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